Distributors must shift their focus from credit management and logistics to supporting their customers in selling, managing, and billing new subscription and consumption services.
The IT distribution landscape is changing rapidly as digital services become increasingly important. Distributors must adapt their approach to stay competitive and continue providing value to their customers. This involves moving away from traditional values like credit management and logistics and focusing on helping their customers sell, manage, and bill new kinds of subscription and consumption services.
Vendors and distributors are transitioning to new digital delivery models to adapt to the changing landscape. As a result, digital distribution platforms have emerged as essential tools to support this shift. Existing systems often struggle to handle recurring and consumption-style offerings or require extensive customization, and people-based processes can be too expensive to maintain margins.
In the era of digital services, distributors must evolve to meet the needs of their customers. By leveraging digital distribution platforms, distributors can support their customers in selling, managing, and billing new subscription and consumption services. This shift in focus will be critical for the success of IT distributors as the industry continues to change.
The IT distribution channel must adapt to the changing landscape by embracing digital services and shifting its focus to support its customers.
By leveraging digital distribution platforms, IT distributors can remain competitive and continue providing value to their customers in the era of digital services.
Embracing these platforms and adapting to new business models will be crucial for IT distributors to thrive in the digital age.