Growing your CSP, Microsoft Direct Licensing, and Azure revenue

3 min read
26 June 2025

CSPs have never been under more global competitive pressure. At the same time, there have never been as many opportunities for CSPs to grow their revenue.  

How do you do this?

The answer is not intuitive.

The first step in improving your Microsoft Direct Licensing and Azure revenue has nothing to do with your sales or marketing teams.

Having the proper foundation in place is more important than ever, which equates to having a leading-edge billing platform.  

This white paper will discuss how a comprehensive billing platform is the first step to increasing revenue for Microsoft Direct Cloud Service partners. 

First things first

“The best offense is a good defense” — a strategy embraced by Sun Tzu, Machiavelli, and George Washington — rings especially true for Microsoft Direct CSPs. Microsoft’s billing system is a maze of prorated charges, mid-term changes, co-termination adjustments, and service-specific rules.

You can’t build a thriving Microsoft practice based on missed charges, hard-to-track incentives, margin uncertainty, constant disputes, and unreliable profitability insights. A strong, automated billing “defense” is the only way to confidently scale. 

That’s why having an advanced billing platform like Cloudmore isn’t optional — it’s the only way to ensure accuracy, maintain trust, and protect your margins as you scale. 

A world-class billing platform should deliver on these core promises: 

  • Prevent lost revenue 
  • Sell more, faster 
  • Scale without increased headcount 
  • Offer packages that sell faster & at higher margins 
  • Improves customer experience  
  • Stand out from competitors & build loyalty 

Top-shelf platforms go beyond billing and take your Microsoft business to a new level by putting your sales team in the best position to exceed customer expectations and drive more Microsoft deals. 

5 ways a top billing platform will improve Microsoft sales

1. Prevent Revenue Leaks - Revenue leakage happens when billing doesn’t fully align with Microsoft’s reconciliation files, and it’s more common than most realize. Manual processes and in-house tools often miss the mark, leading to an estimated 0.5% to 3% in annual revenue loss. These systems can’t keep up with Microsoft’s evolving billing logic as Cloudmore which is 100% aligned with Microsoft billing rules. From a sales lens: if your Microsoft business is $10 million, that’s the equivalent of letting a $50,000 to $300,000 deal slip through your fingers, without even knowing it. 


2. Self-Service = More Sales faster & Autonomously - Your reps aren’t stuck processing license changes or chasing down approvals. Customers can buy, manage, and adjust subscriptions directly through Cloudmore’s self-service portal. Sales cycles shrink, transactional overhead vanishes, and your team can focus on winning new business instead of spending their sales time on license audit requests.  

 

3. Operational Scale - With Cloudmore’s advanced self-service platform, your sales volume can grow without hitting bottlenecks, no delays from provisioning complexity or finance playing catch-up on reconciliation. You maintain sales momentum without needing to scale internal support teams simultaneously. 

 

4. Bundles That Win More Deals and Grow ACV - The right platform will simplify combining Microsoft licenses with your own services (like support, onboarding, or add-ons) into compelling, high-margin bundles. This helps reps sell more complete solutions, increase attach rates, and grow average deal size — while reinforcing your differentiated value. 

 

5. Better Customer Experience - One common comment we hear at Cloudmore from our CSP customers is how positively they react to our white-labeled self-service. Their customers get transparency and control over their Microsoft subscriptions; they know what they bought, what it costs, and how to adjust. This builds trust and loyalty, leading to higher renewals, expansion revenue, and customer “Stickiness.” 

Conclusion 

Not all billing platforms are created equal. Whether your team built it in-house or bought it commercially, the details of your platform matter.

Over half of Cloudmore’s new customers come from our competitors.

They outgrew the platform they started with and found it more of a liability than a resource. 

If you’re serious about growing your Microsoft revenue, it’s time to get serious about your billing platform. 

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