Digital commerce and ecommerce are two terms that are often used interchangeably, but they actually refer to different things. While they both involve buying and selling goods or services over the internet, the two terms have some key differences that are important to understand.
What is Ecommerce?
Ecommerce, short for electronic commerce, is the process of buying and selling goods or services online. It involves the use of online storefronts or marketplaces where businesses can showcase their products, and customers can browse and purchase them. Ecommerce transactions can take place through various channels such as websites, mobile apps, social media, and email.
Ecommerce platforms typically handle the entire transaction process from start to finish, including product listings, payment processing, and shipping. The goal of ecommerce is to make it easy for customers to find and purchase the products they need from anywhere, at any time.
What is Digital Commerce?
Digital commerce, on the other hand, is a broader term that encompasses all of the touchpoints and processes throughout the entire consumer journey. It includes everything from marketing and promotions to analytics and customer service. Digital commerce is not limited to online storefronts or marketplaces, but can also include other channels like mobile apps, chatbots, and social media platforms.
In digital commerce, businesses leverage digital technologies to offer a seamless customer experience across all touchpoints. This includes optimizing all content and processes for all forms of digital engagement, including search engine optimization (SEO), user experience (UX), and mobile responsiveness.
Differences Between Ecommerce and Digital Commerce
While ecommerce and digital commerce share some similarities, they have some fundamental differences. Here are some of the key differences:
Scope: Ecommerce refers specifically to the buying and selling of goods or services online, while digital commerce encompasses all aspects of the consumer journey, from research to post-purchase support.
Channels: Ecommerce is typically limited to online storefronts and marketplaces, while digital commerce includes all digital touchpoints, such as social media, mobile apps, chatbots, and more.
Focus: Ecommerce is focused on making it easy for customers to find and purchase products online, while digital commerce is focused on providing a seamless customer experience across all digital touchpoints.
Strategy: Ecommerce is a method for selling products online, while digital commerce is a strategic approach that leverages digital technologies to provide a holistic customer experience.
Optimization: Ecommerce platforms are optimized for online transactions, while digital commerce is optimized for all forms of digital engagement, including SEO, UX, mobile responsiveness, and more.
In summary, ecommerce and digital commerce are two different terms that refer to different aspects of online commerce. Ecommerce is focused specifically on buying and selling products online, while digital commerce encompasses all aspects of the consumer journey and leverages digital technologies to provide a seamless customer experience across all touchpoints. While these terms are often used interchangeably, understanding the differences between them is important for businesses looking to succeed in the digital marketplace.