How to Become a Software Reseller? Types of Resellers + Examples

9 min read
08 December 2023

The role of a software reseller is more than just a title; it's a gateway to endless possibilities in the tech industry 

This position is critical to connecting advanced software solutions with a vast array of users, addressing their unique needs, and driving technological adoption.  

In this article, we dive into the intricacies of becoming a software reseller. This venture offers both financial rewards and a chance to be at the heart of technological progress.

Whether you aim to be a prominent business software reseller or are just exploring this field, the knowledge here is crucial for anyone looking to make a significant impact in a dynamic market. 

What is a Software Reseller? 

A software reseller is a business or individual who purchases software from manufacturers or distributors and then sells it to customers.  

This process is known as software resale.  

But it's not just about buying and selling; as a reseller, you play a pivotal role in the distribution chain, bridging the gap between large software producers and the diverse needs of end users. 

In contrast, reseller software refers to tools and platforms that assist you, the reseller, in managing and selling the software efficiently.  

Software Reselling: More Than Just Sales 

What is a Software Reseller (1)


Software reselling is an art that involves more than just transactional exchanges.  

It's about understanding your client's needs and providing solutions that enhance their business or personal technology usage. As a reseller, you're not just a salesperson; you're a consultant, an advisor, and often, a tech support resource. 

Typical Types of Software 

The software market is vast, and as a reseller, you have a plethora of software types to choose from: 

  • Business Solutions: From accounting software to project management tools, these are in high demand among corporate clients and small businesses
  • Educational Software: Tools that assist in learning and classroom management are increasingly sought after, especially in today's digital-first education landscape
  • Security Software: With rising cybersecurity concerns, selling antivirus and security software can be a lucrative niche
  • Creative Suites: Software for graphic design, video editing, and music production cater to the creative industry and hobbyists
  • Utility Software: These include programs that enhance or maintain the performance of computers and devices, like disk management tools and system optimizers 

Being a software reseller is about understanding the multifaceted nature of software and its users 

Types of Reseller Software (1)


Whether you deal in business software reseller opportunities or explore online reseller platforms, the key is to align your offerings with the needs of your target market.   

The Role of a Software Reseller 

As a software reseller, your primary task is to facilitate the distribution of software products from producers to end users. This role requires a keen understanding of the software market, an eye for identifying the right products for different customer segments, and a talent for sales and negotiation.  

You're not just selling software; you're offering solutions and tailoring your offerings to meet your client's specific needs and challenges. 

Who is a Reseller? 

The profile of a reseller is diverse. You could be an entrepreneur looking to delve into the tech world, a small business owner aiming to expand your product line, or even an IT professional seeking to leverage your technical expertise.  

Becoming a reseller offers a unique opportunity to grow within the tech industry regardless of your background. 

How to Resell Software 

Reselling software requires a strategic approach: 

  • Research and Select Products: Understand the needs of your potential customers and choose software that aligns with those needs
  • Build Relationships with Suppliers: Establish connections with software producers or distributors to obtain products at competitive prices
  • Develop Your Sales Platform: Whether it's an online store or a physical outlet, create a space where customers can easily access and purchase your software
  • Marketing and Outreach: Utilize digital marketing strategies to reach your target audience, emphasizing the value and utility of your software offerings 

The Art of Reselling Software 

Successful software reselling is more than transactions; it's about building a brand and reputation 

It involves understanding the intricacies of different software, staying updated with the latest technological advancements, and providing exceptional customer service. In this role, you become a trusted advisor, guiding your clients towards the best software solutions for their needs. 

You play a critical role in the tech ecosystem as a software reseller. You bridge the gap between software producers and the diverse array of end users, tailoring solutions to meet specific demands.  

Embrace this role with a strategic mindset, and you'll find yourself at the heart of a thriving and rewarding business venture. 

How to Become a Software Reseller 

Entering the world of software reselling can be a lucrative and fulfilling venture. You could aspire to supplement your income, expand your existing business, or embark on a new entrepreneurial journey. No matter your goal, understanding how to become a software reseller is vital. Let's explore the crucial steps and considerations to set you on the path to success. 

Essential Considerations Before Starting a Reseller Business 

Software Reseller Questions (1)


Before diving into the software reselling business, there are several essential aspects to consider: 

  1. Market Research: Do your reading, and look to understand the current software market trends and identify potential customer needs
  2. Legal Compliance: Be aware of any legal requirements or licensing needed to resell software in your region
  3. Financial Planning: Calculate the initial investment required and develop a robust financial plan
  4. Key Differentiation: Establish your niche in the market, and consider what will be your USP, whether it's software type or your broader brand and style
  5. Vendor Relationships: Establish strong relationships with software vendors to acquire products at competitive prices 

The Key Steps to Becoming a Software Reseller 

  1. Prepare a Business Plan: Outline your business goals, target market, competition analysis, and marketing strategies
  2. Register Your Business: Choose an appropriate business structure and register with the relevant authorities
  3. Apply for a Reseller License: Complete a reseller application with software vendors or distributors to become an authorized reseller
  4. Develop Your Sales and Marketing Strategy: Create a plan for how you will market and sell your products
  5. Build Your Online Presence: Develop a professional website and utilize social media platforms to reach your target audience 

Finding Your Niche 

In the competitive arena of software reselling, carving out a niche for yourself is not just beneficial; it's essential 

Your niche could be anything from specialized software like graphic design tools and business management software to niche educational programs. The goal is to identify and cater to a specific market segment where you can offer unique value. 

To effectively find your niche: 

  • Analyze Market Trends: Stay informed about emerging technologies and industry shifts to help you anticipate areas of growing demand
  • Identify Gaps in the Market: Look for areas where existing solutions do not fully meet customer needs and fill the gaps
  • Offer The Best Software: Use review platforms like G2, Capterra, SourceForge, or others, to assess software and make sure you’re offering the best options on the market
  • Leverage Your Expertise: Utilize your personal or professional experience to offer specialized knowledge in a particular software category 

Differentiating Yourself 

Once you've identified your niche, differentiating yourself from other resellers becomes crucial. Here are some strategies: 

  • Offer Superior Customer Service: Provide personalized support and build strong relationships with your clients
  • Develop Expertise: Position yourself as an expert in your niche through continuous learning and staying updated with the latest developments
  • Create Unique Bundles: Combine different software products or add services to create unique offerings that provide more value than standalone products
  • Engage in Community Building: Be active in online forums, social media groups, or local communities related to help build a loyal customer base
  • Utilize Feedback: Regularly seek and act on customer feedback to improve your offerings and service 

Understanding your market and effectively differentiating yourself can establish a strong presence in the software reselling industry.  

Your niche is not just what you sell; it's about how you sell it and the unique value you bring to your customers. 

Types of Resellers 

Understanding the various types of resellers can help you determine where you fit best: 

  • Volume Resellers: Focus on selling large quantities of software, often to businesses
  • Specialty Resellers: Concentrate on a specific type of software or market segment
  • Value-Added Resellers: Provide additional services such as installation, customization, or training along with the software 

Growing Your Software Reseller Business 

Once you've established your software reseller business, the next phase is growth. Expanding your business requires strategic planning and building key relationships.  

Who You Should Partner With 

Successful software reselling hinges on forming the right partnerships. Here's who to consider: 

  1. Software Vendors: Building a solid relationship with software vendors leads to better purchase terms, exclusive deals, and early access to new products
  2. Complementary Businesses: Partnering with businesses that offer complementary products or services can open opportunities for bundled offers and cross-promotions
  3. Technology Service Providers: Collaborate with companies that provide related services, like IT support or training, to offer a more comprehensive solution to your customers 

Engaging in reseller partnerships is about more than just mutual benefits; it's about creating an ecosystem where each partner adds value to the other's offerings. 

Effective Use of Reseller Platforms and Reseller Management 

Leveraging reseller platforms can significantly streamline your sales process. These platforms offer inventory management, pricing, and customer relationship management tools. Additionally, effective reseller management involves: 

  • Tracking Sales and Performance: Use analytics to understand sales trends and customer preferences
  • Customer Relationship Management: Maintain a database of your customers to offer personalized services and follow-up
  • Feedback and Improvement: Regularly gather customer feedback to improve your product offerings and service 

Growing your software reseller business is an ongoing process. Building strong partnerships and employing effective marketing and sales strategies are crucial to expanding your reach and increasing your sales.  

Stay adaptable, listen to your customers, and continually seek ways to enhance your offerings and service. 

Success Stories and Examples 


 CDW Screenshot (1)

CDW is a leader in providing comprehensive IT solutions and services. They specialize in bringing together a wide array of services and technologies tailored to solve specific business problems. This includes a broad range of software solutions, covering everything from essential utility software to advanced enterprise applications. 

What sets CDW apart is its focus on three core strengths: 

  • Expertise & Experience: CDW prides itself on its deep knowledge and extensive experience in the IT sector. This expertise enables them to understand and meet their customers' diverse and complex needs.
  • Industry-leading Partnerships: The company has established strong relationships with top software vendors and technology providers. These partnerships allow CDW to offer various software options and stay at the forefront of technological advancements.
  • End-to-End Support: CDW offers comprehensive support, from the initial consultation and product selection to post-sale technical support. Their commitment to end-to-end customer service ensures clients have a reliable partner throughout their technology journey. 

CDW has carved out a significant presence in the software reselling industry by leveraging its expertise, partnerships, and a customer-centric approach. They serve as an exemplary model for how a software reseller can grow and thrive in today's competitive market. 


 Atea Screenshot (1)

Atea, renowned for its comprehensive IT infrastructure solutions, is a testament to the broad spectrum of services a software reseller can offer. Specializing in the entire information technology lifecycle, Atea provides not just software but a full suite of related services. Their expertise spans from initial requirement analysis and solution design to procurement, implementation, and even sustainable operations of IT infrastructure assets. 

Atea's approach is grounded in a deep understanding of the complexities and growth potential of IT operations. Here's what sets them apart: 

  • Complete IT Solutions: Atea's offerings extend beyond software, encompassing hardware and a range of IT services. This comprehensive approach allows them to address their clients' multifaceted needs fully.
  • Lifecycle Expertise: Their specialization in the entire lifecycle of IT solutions positions them uniquely in the market, enabling them to offer holistic solutions.
  • Strong Local Presence: With over 8,000 employees across 88 offices in seven countries (Sweden, Norway, Denmark, Finland, Lithuania, Latvia, and Estonia), Atea boasts a robust local presence. This extensive network empowers them to deliver tailored solutions and ensures they are closely attuned to the needs of each market. 

Atea's success story highlights the potential of a software reseller to go beyond mere sales. By providing a complete range of services and leveraging their vast network, they have successfully established themselves as key players in the IT infrastructure domain, helping clients maximize value from their IT investments. 

Key Takeaways about Becoming a Software Reseller 

Whether you're aspiring to become a software reseller or looking to expand your existing reselling opportunities, these takeaways are your roadmap to success: 

  • Understand the Market: Research and identify the types of software in demand and the needs of your target audience
  • Legal and Financial Readiness: Ensure compliance with legal requirements and a solid financial plan
  • Build Relationships: Forge strong connections with software vendors and complementary businesses for better reselling opportunities
  • Find Your Niche: Specialize in specific types of software or market segments to stand out in the competitive reseller landscape
  • Create a Business Plan: Outline your goals, target market, competition, and marketing strategies
  • Register and Apply: Choose an appropriate business structure, register your business, and apply for a reseller license
  • Develop a Sales Strategy: Utilize digital platforms and effective marketing tactics to reach and engage your audience
  • Provide Value-Added Services: Go beyond selling software by offering additional services like installation, training, or support
  • Leverage Technology: Use reseller platforms and management tools to streamline your operations and enhance customer experiences
  • Continuous Learning: Stay updated with the latest trends and advancements in software and technology 

As you embark on this path, remember that becoming a successful software reseller is a continuous learning and adaptation journey.  

Embrace the challenges and opportunities that come your way and relish the satisfaction of helping your clients solve their problems and achieve their goals with the right software solutions. 

Get Email Notifications