Your Competitors are Moving to the Subscription Model

2 min read
23 March 2022

Your Competitors are Moving to the Subscription Model – Don’t Get Left Behind


The era of everything is a service is NOW.

The subscription model is thriving. Forbes predicted the rise of subscriptions in 2019, and today, competitive markets and customer subscription experiences are becoming increasingly important. The number of industries switching to subscriptions is, as predicted, increasing. Smart homes, manufacturing, transportation, and logistics have embraced the Internet of Things (IoT). One may already be familiar with smart speakers like Alexa, wearables like Fitbit, and thermostats like Nest.

With the rise of the post-ownership era, the car industry is accelerating this transition. In 2025, Land Rover and Volvo estimate that half of their cars will be subscription-based. Furthermore, healthcare and financial services subscription offerings, including personal economic operating systems, can be found. Subscribers can access integrated tools, intuitive experiences, and proactive financial advice. 


Buy now, pay later – refining the subscription experience

Monitoring, analysis, and data collection are crucial to refining the subscription experience, something Amazon, Netflix, Microsoft, and Microsoft have in abundance. Netflix’s superior technology and content are what set it apart from Amazon’s wide range of services. 

Consequently, these companies gain insight into the browsing habits of each user, the amount of time they spend on different pages, and other information.

We’ve also seen the trend of brands partnering up to offer recurring services that are packaged-usually complementary-for lucrative packages. These businesses’ average order value by bundling products together increases the average order value. Best-sellers are an effective method of introducing new products to customers.

“Like all business opportunities, if the big dogs don’t want to offer customers a subscription, someone else will.”

How to succeed in the everything as-a- service-era

In a business environment where anything can be bought ‘as-a-service,’ a new era of commerce is evolving. No matter what type of business you run, moving to a subscription-based business model requires you to look at revenue, customers, and outcomes differently.

As subscription data becomes more available, recurring revenue models become more popular. Furthermore, a subscription management platform can streamlines company operations, help companies identify and expand into new markets, and give customers more context. 

Determine product viability and volatility

Your market research should include the long-term impact of your product and analyse whether it will still be desirable in the future. Customer need, market saturation, and manufacturing cost vs price are key factors to consider


Affordability without sacrificing price 

The price of subscriptions should not be determined by heavy sales or deals, preventing profits from being lost. You will likely be able to sell something that meets a large consumer need without offering significant discounts. Various flexible and accessible payment options are also essential, so accept credit cards, digital wallets, PayPal and hybrid payment methods.

Marketing to acquire customers

Community is everything in a subscription business model. Invest time and energy into building relationships online to attract and convert that interest into sales. Create content, conduct social media campaigns, and other marketing tactics with a customer-centric approach.

Provide a seamless customer experience 

For acquiring long-term customers, it’s crucial to leverage a seamless customer experience. Multi- or Omni channel, self-service focusing on customer feedback with closed-loop feedback.


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